‘ Resources ’ category archive

Jul
21

Will your children think of your life as extraordinary?

Mercury at the Louvre“Once in a while it really hits people that they don’t have to experience the world in the way they have been told to.”
-Alan Keightley, as quoted from A Brief Guide to World Domination by Chris Guillebeau

Regular readers of Almost Fit know that I have been mentioning the words World Domination for a few weeks now. Have I gone mad? Do I think that eating real food in moderation will create a position as Potentate of some small nation state? Maybe. But if such a seat were ever offered, I would have to pass - The aspirations that are already on my list are more than enough, and do not include the title of Magistrate. But anything is possible.

For me, Almost Fit is much more than just a hobby - it’s part of a much larger life picture. With Almost Fit, I have two distinct purposes:

  1. To improve my health before it’s too late. From my perspective today, losing weight and getting fit is a critical first step in accomplishing my greater goals. Writing Almost Fit inspires me to continue down that path. Writers like Walt Whitman and Thoreau have explained with much greater skill and dimension than I the connections of body, mind, spirit, and the world around us. These are ideas to which I subscribe. For me, my physical state has a very direct impact on how I see myself, how that perception is communicated to others, and my sense of place in the world around me. It affects both my physical ability and my emotional momentum to do the bigger things that I want to do, whether it is to run a marathon, invent something revolutionary, or climb El Cap.
  2. To improve the lives of others on a grand scale. I’m one of the many who have spent the majority of my life trying to get or keep my weight under control. This has all sorts of implications, as I mentioned. I have tried everything short of drugs and surgery, with varying degrees of success. Now however, I think I am on to the best solution of all - eating real food in moderation. My hope is that I will be able to help get the word out and impact the lives of others who have struggled with this as I have. And I am doing so, thanks to the Internet, on a global scale.

And this is just phase one.

Inspiring minds want to know

Walt Whitman in ParisWe all have our own aspirations of course - and some of us are still trying to figure out what those are. Whether your goal is to set a lifelong, positive example for your children or to lead a mora of Spartans into battle armed to the teeth - The biggest prerequisites for success in any endeavor are that you must be moved, committed, and determined to accomplish the task. And as important, you have to do the work that is required to get there. For me, getting a handle on my physical state is part of that work.

I am a big believer in finding inspiration in others, which always helps me to get started on the task at hand. For bigger life questions, I look to people who expect more out of life than to pass the time, standing still in a job for 8 hours a day for the best years of their life, until the time is up.

Chris Guillebeau is one such inspiration. Chris’s site is called The Art of Non-Conformity: Unconventional strategies for life, work, and travel. He recently wrote a report for which the timing, for me, could not have been better. He is no guru or prophet; he is simply an excellent writer who is striving to change the world by whispering the unheralded death of mediocrity through a global bullhorn.

With this, I identify.

Chris has published his manifesto which is entitled, A Brief Guide to World Domination (and other important goals): How to Live a Remarkable Life in a Conventional World. The report is spreading like wildfire thanks to a virtual army, myself included, who are enthusiastically fanning the smoke signals of change in a digital age.

Think Global, Act…Global?

“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.”
-Dr. Martin Luther King, Jr.

The message of World Domination is simple: Each one of us can live a remarkable life - we just need to choose to do so. Changing the world for the better does not have to be a product of circumstance. If you want to change the world, the most important thing to do, is to start.

But there is a catch.

If you aspire to greatness, you have to think on a bigger scale than you might be accustomed to thinking. In fact, you have to think of your impact for good on a global scale. Thanks to nearly instant, worldwide communication technology, stimulating positive change in global terms has never been more possible. The good news is that accomplishing your goals does not have to be at the expense of a greater good. In other words, you can do great things for the world while you accomplish your own goals. They are not mutually exclusive.

The bad news is, there is a whole system of conventional thinking that will tell you otherwise.

What are your dreams?

To determine our own goals and to live a life that our children and our children’s children will call extraordinary, Chris has distilled the process down to asking two basic questions that those of us who want more out of life have to answer:

#1: What do you really want to get out of life?

#2: What can you offer the world that no one else can?

The questions are simple, but for many the answers may not be. If you are one of the fortunate few who already know your life’s answers, my sincere congratulations. If you are one of the rest of us who are striving to figure this out, don’t panic. You’re not alone. But don’t analyze it too closely. The single greatest mistake that most of us make is not failing in the process; the critical error is never starting in the first place.

For me, the journey is underway. At the time, I didn’t even realize it was starting, but looking back, I’m now approaching month 7 of doing the work (with Almost Fit being the cornerstone), even if I don’t know where precisely my path is leading. I don’t have my final answers yet to questions one and two. But what I do know is they both involve work, trade-offs, and a willingness to sacrifice a degree of comfort for a while in favor of accomplishing truly great things.

The choice is yours - no strings attached

Musee D'Orsay in ParisIf you are interested in living a life that is remarkable, making changes that will ultimately benefit both yourself and others on a grand scale, and living a life that is uniquely your own, consider reading Chris’s manifesto. It is only 29 pages, it is without charge, and is well worth an afternoon of exercising your rods and cones.

I read it camping on the North Umpqua River.

To be clear, Chris is not selling anything; the manifesto, as I said, is free. There are no MLM schemes behind door number three and there is no commitment required, though I do recommend subscribing to his blog (I do). Operators are not standing by, and there is an unlimited digital quantity to go around, so take your time. This is simply the opportunity to read a thoughtful piece of work that may open your eyes to your own potential, and may spur you on to achievements that you did not think were possible for an army of one.

One last thing…

Chris is a busy guy. In addition to reading the posts on his site, I follow his broadcasts on Twitter. I love the sense of global connectedness I get when I read one of his messages about being lost somewhere in a province that I have no idea how to even pronounce. In fact, in a recent message, he was relieved to be in the familiar comfort of a major airport in Asia.

How many people from this country do you know who would say the same?

Ed. Note: This post took me a while to compose because it is important to me. I hope it sparked your interest. The photos, by the way, are all shots we took in Paris. If you enjoy Almost Fit, please consider subscribing or sharing the posts with your friends. Thanks.

Jul
15

Do you eat together as a family?

12-weeks and drinking coffee (joke)

Ed. Note: This article focuses on the benefits of eating together for families with children. I believe that families come in all shapes and sizes; I just chose families with kids for today’s article. Thanks for reading Almost Fit - I really do appreciate it.

With the pace of life building at an ever increasing rate, for many of us, sharing meals at the dinner table is becoming a lost art. Often times if families eat together at all, it is in the car after having placed an order in front of an illuminated board of “value” options, yelling through a cheap microphone, trying to make it to the next activity only a few minutes late for once.

For a while we were sucked into this vortex of squeezing meals in between the “more important” things (as if meals were not critical to life!). Here’s an example. Read the rest of this entry »

Jul
14

Photo report: Oregon City Farmer’s Market in July

Ed. Note: If you enjoy this post, please consider having Almost Fit delivered to your inbox. Thanks.

Oregon City Farmer's MarketAs is our habit, we stopped by the Oregon City Farmer’s Market on Saturday to pick up much of our week’s produce. The Oregon City Farmer’s Market is smaller than many other markets, but we are slowly getting to know the vendors and have found that the size of the market makes it a little easier to recognize familiar faces.

We definitely believe that getting to know where your food comes from, how it’s grown, and supporting the local economy by purchasing from local farmers is a critical value for our family. By both word and example, we hope that these concepts are passed along to our kids who go with us week after week and observe our pleasant conversations with local farmers and vendors.

And nothing is more satisfying than freshly picked berries in berry season here, as our kids know well.

Without further adieu, here are a few photos of this weekend’s spread. And believe me, the food tastes as good as it looks. Read the rest of this entry »

Jun
18

20 tactics to kill the fast food habit

This is part three of the series, “How I quit eating fast food”. If you enjoy this post, please consider receiving AlmostFit articles in your inbox. Thanks.

In parts one and two of this series, I described how I’ve quit eating fast food using 3 basic steps: Educating myself, Deciding to quit, and Acting on my convictions. In this final part of the series I’m describing the actions I’ve used to successfully break the fast food habit.

20 tactics to kill the fast food habit

1. Start out with a ridiculously simple goal - So simple that you can’t fail. Leo Babauta’s book, Zen To Done, (an excellent book by the way), highlights this concept. If you start out excessively simple, you can build on that success to reach your goals over time. Here’s an example: I first realized that soda, regular or otherwise, is bad for me for one specific reason: in the end, even diet soda simply perpetuated my desire for the stuff. I realized that I could easily give up soda if I wanted to - it never tastes the same at a fast food place anyway, and I always drink too much of it. It was simple and attainable. And the more I did it, the more “power” to change that I felt.

2. Treat the decision to quit fast food as a habit, not a lifelong commitment. The idea is to make it your habit to seek out real food, at the expense of spending time and money on fast food. It doesn’t need to be a lifelong political position. You want healthful choices to become second nature. That way when you do give into that impulse desire, which you likely will at some point in the future, you will not have “failed”. Take it slow, and be proud of your many small accomplishments that will lead to a bigger success of building a healthy habit of eating.

3. Make yourself as publicly accountable as possible. Blog about it. Tell your friends that you are doing it. Use that concept of peer pressure to your advantage by putting pressure on yourself to stick to it. Everyone you know should be shocked if they see you walking out with a weighted paper sack with an ever-expanding grease spot on the bottom where the fries are trying to dig their way to freedom.

4. Don’t buy into the “healthy alternatives” concept that fast food is trying to sell to you. This is basic marketing 101, and is one of the greatest “dupes” since the famous Roman campaign for the healthfulness of lead cups (OK I made that up - but it sounds plausible). The basic idea is to find any way possible to get customers into the store. That is the hardest part. Once customers are in, add-ons are the name of the game. Want that salad? Bundle it with a cheaply sweetened fruit cup and a large diet soda.

“And ya know, since it’s better for you, well, it is going to cost a little more. But that is the price you’ll have to pay for a “healthy” choice. . .”

Sound Fishy? It should. It is malarkey.

Let me put it to you this way: Using basic common sense - If Add-ons and upselling didn’t work, no one would bother to do it.The truth is, IT WORKS. The answer? Don’t enter in the first place.

5. Don’t enter in the first place. This deserves repeating (See the previous tip to understand why). This is hard to do, without question. It may take a while before you can make that a habit, but think of it this way: If you suffered from an addiction to alcohol, does common sense say it’s your best move to buy your groceries at the liquor store? It is common sense, no matter how we try to rationalize it. Believe me - I’ve tried.

6. Reduce your exposure to fast food advertising. This is going to sound crazy, but if you watch less commercial TV, you will be less inclined to eat fast food. Why? Again, common sense. Big Industry pays hundreds of millions of dollars a year trying to find ways of convincing you in a 30-second spot that eating their new sandwich will change your life for good, forever. And their tactics simply work. If you are exposed less, you will be influenced less. Exposed to more - influenced more.

That said, does that mean I have to give up watching Top Chef? I don’t think so. If you want to see who gets voted off the island this week, go for it - but DVR it if you have the option, and then skip the commercials. Of course, if you want to go hardcore, just give up TV altogether. It’s almost guaranteed you will be less influenced if you reduce your exposure.

Want scientific proof? It’s simple: Corporations are all out for one thing: MONEY. If gigantic ad campaigns, which mean repeated exposure, didn’t actually work, do you think they would spend their money on it? Trust THEIR money-making science - they truly do know exactly what they’re doing.

7. Be a cheapskate. Don’t confuse quantity with value, throwing your money away because it is sold to you as a “good deal”. Fast food depends on the idea that you will be foolish enough to believe that a big pile of garbage has more value than a little pile of quality food. Stick with the quality food. Learn to cook. Make enough for leftovers. Lather, rinse, repeat.

One other thing on being cheap as a method of motivation: Remember that when you eat a pile of junk food for $5.00, the one thing you are NOT getting is decent nutrition. Nutritional deficit may be the single greatest cause of all classically Western diseases. So in the end, you’re going to pay for it anyway. And in the mean time, the fast food CEO will be using his $18,000,000 dollar salary to eat excessively well at your expense. Read the rest of this entry »

Jun
18

Stop eating fast food in three steps

This is the second part in the series, “How I quit eating fast food”. If you think it might help others, please consider sharing it via Digg, StumbleUpon, or your favorite social media tools. Thanks. And don’t forget to check out part 3, “20 tactics to kill the fast food habit“.

fast food imageJust because it’s toxic doesn’t mean it’s not tasty.” - MastersInTheMaking.com

As I made clear in part 1, I think it’s fair to say that I have an issue or two with my lifelong personified compadre, Fast Food. That’s not to say that it’s my ONLY issue (oh and by the way, speaking of issues, a big “thanks” to the coiners of that ubiquitous ’80s phrase, “global thermonuclear war” for ruining my trust in humanity - Nice work), but in my opinion the fast food hang-up really does have the possibility of killing me in a hurried, greasy fashion.

And if I have one rule in life, it is that when I go, I do not want my mournful passing to be in any way associated with Grease. And thus why I am neither an auto mechanic nor John Travolta.

Further, to prevent a future experience that includes balloon-like medical devices being inserted near my nether-regions in an emergency effort to clear out my brittle arteries, I have quit frequenting fast food restaurants since the beginning of the year.

How am I doing it, considering I seem to get the hankerin’ for Kentucky Fried Chicken every few months as if there is some sort of time-release chicken nugget flavored tablet wedged somewhere in my right parietal cortex?

fast food image

If you read nothing else, read this

In my opinion, there are very few things in life that you can give up permanently. Does fast food in all of it’s forms fit that category for me for all Eternity? I can’t say - I don’t wear that cologne. But for right now, I have decided to exclude it from my diet altogether (both fast food AND cologne) to allow myself to create the HABIT of eating better.

For me, the only way that I can do this is to say no to fast food completely. Who knows; at some point fast food may become “real food”…But from my vantage point today, I highly doubt it. For now, I’ve decided it doesn’t fit the current picture of my life.

In other words, giving up fast food is a reasonable goal for me, today. Where you draw your own line is, well, your own business.

How to quit eating fast food

There are three parts to this process for me: Educate, Decide, and Act. Read the rest of this entry »

Jun
13

Gluten-free Summer Quinoa Salad

Editor’s note: This post is this week’s Friday Fit recipe. The idea is to try “real food” recipes that can be prepared on the weekend. Of course, each recipe can also be prepared during the week (that’s when I’m trying it), but with the hectic schedules of most, a recipe might be easier to try on the weekend when work is generally less of a factor. If you enjoy this article, please consider subscribing to my feed. Thanks.

Almost Fit - QuinoaWith the school year coming to a close, we had the end of the year picnic last weekend complete with a parachute, hula hoops, and a pot luck lunch spread. In addition to being a great time for the kids, one of the best things about such events is to see the variety in familial food culture. Our instructions were to bring a dish to share, and to bring our own plates, glasses, and utensils, so as to cut down on the waste. It was a great plan, and left very little to clean up.

In our case, we brought sandwiches using some of my freshly made loaves of bread (Can you make artisan bread like this? In only 5 minutes?). Other offerings included Asian noodles, enchiladas, and pizza, all of which quickly disappeared. There were simply too many good things to try, but by the end it was very clear that the quinoa salad in particular was a huge favorite.

Quinoa - the often forgotten grain

In a recent blog post by Lisa over at Iowa Avenue (What is Quinoa?), quinoa was featured as a great alternative to some of the grains most of us are more familiar with. Quinoa is a popular gluten-free alternative for folks that are sensitive to wheat, and has a better nutritional profile than many of the more common grains.

Here’s a quote from Lisa’s article that really got my attention:

“Health bonus: Unlike wheat or rice (which are low in lysine), quinoa contains a balanced set of essential amino acids for humans, making it an unusually complete food. This means it takes less quinoa protein to meet one’s needs than wheat protein. It is a good source of dietary fiber and phosphorus and is high in magnesium and iron. Quinoa is gluten free and considered easy to digest.”

Lisa’s post at Iowa Avenue is an excellent primer on the benefits of quinoa and it’s history. It also includes a great Minestrone recipe. Well worth a visit.

Friday Fit Recipe #10: Gluten-free Summer Quinoa Salad

This recipe is a customized version of the salad we had at the picnic. Thanks to our friends C. and W. for the great recipe - it went particularly well with a salad made with organic greens from our garden, a light vinaigrette, and a roasted free range chicken, which was our dinner last night. It was excellent.

Ingredients

1 cup uncooked red quinoa
2 cups water
2 cups cherry tomatoes, halved
2 avocados, diced
1 cup artichoke hearts
1/4 cup chopped fresh basil
2 tablespoons of pine nuts, toasted
2 tablespoons of capers, to taste

Caramelized onions:
1 tablespoon olive oil
1 thinly sliced red onion

Basic vinaigrette dressing:
3 tablespoons balsamic vinegar
2 tablespoons fresh lemon or lime juice, with zest
2 cloves minced garlic
1/3 cup extra virgin olive oil

salt and pepper to taste

Serves 4-6 as a side dish

Preparation

Bring the quinoa and water to boil. When the water boils, reduce the heat to a simmer and cook until the water is absorbed, approximately 10 minutes. When cooked, quinoa has a texture similar to perfectly cooked pasta, or rice. Strain and rinse well under cold water.

While the quinoa is cooking, in a skillet heat olive oil over medium heat and saute the onions until transparent.

Prepare the vinaigrette by combining the ingredients and whisking.

In a large salad bowl, toss all of the ingredients together, including caramelized onions and the vinaigrette.

To Serve

Serve cold or at room temperature. With very little to spoil, this would make an excellent accompaniment on a picnic. Couple this salad with fresh greens, chicken or fish for protein, and your wine of choice, and you have an excellent, healthy meal.

Options

The original recipe did not include the artichoke hearts, but we found that it was a very flavorful addition.

Almost Fit Quinoa plated

If you enjoyed this article, please consider sharing it through Digg or StumbleUpon, or subscribing to my feed. Thanks.

Jun
08

Best (and worst) of Almost Fit

This week I’ve been working on tuning the look, feel, and direction of Almost Fit - The new design is not ready for prime time yet, but it’s getting there. As part of this process, I’ve been looking through my posts, analyzing the areas of focus that seem to really interest people, and trying to approximate the shape of Almost Fit in the coming months. I’ve had some reasonably successful articles, a couple of big hits, and in truth, some real dogs.

Hibernating, possibly catatonic dogs.

With that in mind, I’m going to share both the good and the bad - but there’s a catch - A little question or two for the readers of this site:

What would you like to see covered on Almost Fit? Which articles do you find most interesting? Which entries bore you to tears? Go ahead - be brutal.

Here are a few ideas to get you started. I’m going with a margarita theme today, as the sun is out after weeks of gloom, and I’m feeling like kicking back on the deck with a salt-rimmed glass and a pitcher of goodness.

The high fructose corn syrup “a little better than sleeping pills” margarita articles

11 ways to lose weight using good table manners: Personally I kind of liked this article. From the comments, I was fairly alone in that opinion.

30 days to form a new habit? On the moon, maybe: I didn’t think this was too bad, but it was definitely a sleeper if the comments are any indication…What do you think?

The House Margarita with the cheap tequila articles

23 benefits of eating real food in moderation: I enjoyed writing this one, and the facts still hold true.

33 tips on how to lose weight without dieting: This article stimulated a fair amount of discussion here and elsewhere, which was great.

The Cadillac Margarita with the Patron Reposado articles

Can you make artisan bread like this? In only 5 minutes? This article is by far my most read. It was picked up by Reuters among other sources, and is far and away my most widely distributed.

Did Cereal make me fat? You decide: I think this is one of my better pieces, though it is not read nearly as much as I would have thought. I think it’s a problem with the title. What do you think?

The French tradition - Give us our daily baguette: This may be my favorite article, as I got to indulge my love of Paris even if only for a few paragraphs.

I just wanted to take a moment to thank the readers of Almost Fit. So far this process has been thoroughly enjoyable. In particular, I’ve met “virtually” so many interesting, passionate, and intelligent people all working toward a similar goal. If you have suggestions on articles you’d like to see, or improvements, I’d love to hear your suggestions. Please feel free to leave them in the comments, or contact me via my contact page.

Thank you again.

Metroknow


Jun
06

Almost Fit article featured on GetFitSlowly.com

Welcome to Almost Fit. If you’ve just arrived from GetFitSlowly, an extra welcome to you as well. Almost Fit is about one thing: Improving health by eating real food in moderation. No low fat this or low carb that, just healthful eating with weight loss being a satisfying side effect. If you enjoy Almost Fit, please consider subscribing. Have a poke around and let me know what you think. Thanks.

AlmostFit - CroissantHave you ever wondered why it seems that the French can get away with eating everything we’re told not to eat, and still live 3 years longer on average, without exercising more than we do, taking 6 week vacations, and 2 hour lunches?

I’ve written a guest post this morning for the good guys over at GetFitSlowly.com. I mentioned their site briefly yesterday as one of my inspirations for Almost Fit, so it was really exciting when J.D. agreed to post one of my pieces.

If you have a few minutes, check the article out: Food, Drink, and Decadence: How the French Stay Thin.

If you haven’t already, you should also become a regular there if you are at all interested in improving your health. J.D. also writes GetRichSlowly, which is tremendously successful not only because the advice there is so sound, but his well-rendered honesty always shines through. He talks about his successes, failures, interests, and frustrations with great candor. Well worth adding to your RSS feed. Both are in my top 10 daily reads.

Thanks guys!

Jun
05

Want to eat well? Ask your favorite Locavore

This post is Thursday’s Real Food Resource, which is a weekly spotlight on books, sites, and relevant media that helps you to identify what real food is. If you enjoy this article, please consider subscribing to Almost Fit. Thanks.

Almost Fit Berry FindEvery once in a while I stumble across an entirely new, personally unexplored pocket of the Internet that really inspires me. I don’t know why I’m surprised by the discovery, but each time I find an unexplored corner of the Web, I feel like I’ve landed in a new self-contained community filled with thousands of original and interesting perspectives that no one from my tribe has ever seen. Yes, its geeky, but it’s not unlike what I might imagine exploring new galaxies would be like, if I were, you know, to geek out (assuming of course, that we are not…..Alone…..[cue the doom music]…..).

Not that I ever have that mental picture of myself, in a space suit, or anything.

I will admit, however, that in my mind I visualize myself exploring tide pools filled with strange and interesting things.

When I started Almost Fit my inspiration began with a combination of physically local blogs (which I still read) and a handful of widely scattered favorites. The Portland locals included Get Fit Slowly, Portland Food and Drink, and Kevin Allman’s blog for just plain great writing (although Kevin has since moved from Portland to his hometown on the Gulf Coast). My wider net of favorites at the time included Orangette, ZenHabits, and the Sartorialist, among many others, most of which I still read voraciously. Over time, that list has of course grown beyond all rational and reasonable levels of control and safety.

So why stop now?

Thursday’s Real Food Resource

For this week’s Real Food Resource, I’m highlighting a thriving hub of the Internet that I literally had not stumbled across until last night:

http://www.eatlocalchallenge.com/

Eating locally is one of the core tenets of eating Real Food in Moderation, although I don’t insist on making a virtual “religion” out of it. I tend to lean away from the extremes in diet and fitness, as I think for the most part, unless you have a medical mandate to do so, they are short-term solutions at best and sometimes unhealthy practices in the long run. And even the medical mandates should be questioned.

I think that is why I was so excited to find this site - their suggestion is to take your food selection seriously, do your best, but be reasonable. It is not a Cardinal sin to eat a tomato in January - but you should consider including locally grown, seasonal options.

What is their focus? Here is how the writers describe themselves:

EatLocalChallenge.com is a group blog written by authors who are interested in the benefits of eating food grown and produced in their local foodshed.

Spanning the United States, the group is committed to challenging themselves to eat mainly local food during a specific period of time during the year.

In this article, “A few tips for the May 2006 Eat Local Challenge“, the Locavore pledge is cited with the last line as a humorous addendum, which I felt really boils things down on the question of how to shop for food:

If not LOCALLY PRODUCED, then Organic.
If not ORGANIC, then Family farm.
If not FAMILY FARM, then Local business.
If not a LOCAL BUSINESS, then Fair Trade.
If all else fails, at least don’t eat at McDonald’s!

I also really appreciate the site’s candor, with articles like, “About four days ago, I decided to quit the Eat Local Challenge” - not something I expected to see on a site that is dedicated to the polar opposite of the article’s title.

For me however, the greatest benefit of this site is all of the incredibly useful links to other sites that touch on the subject of eating Real Food. In a quick glance through their list, I only recognize one or two - the rest are completely new to me - and there are literally dozens of them. In the few I’ve explored so far, I am already engrossed in a wide array of completely different perspectives that are both new and intuitively familiar.

If you have some time for exploring, be sure to check out http://www.eatlocalchallenge.com/. It’s well worth the stasis period during interstellar travel. But there I go again with the geek thing. To which I say:

Live Long, Eat Local, and Prosper.

(Wow. That was dorky even by my own standards.)


May
15

Organic food labels: The 4 simple categories you need to know

This article features this week’s Thursday’s Real Food resource. If you enjoy this article, please consider subscribing to Almost Fit - it’s free, as always. Thanks.

In general, my children refused to eat anything that hadn’t danced on TV.” - Erma Bombeck

The next time you go to the grocery store, take a moment to look around at the products that happily await you. Everything from paradoxically happy cows to odd, stuffed toy dough characters try to engage you in a repartee over their intrinsic value in your cart (”hmmhmm!!!”). When I look at these shiny, colorful little packages from a marketing standpoint, one big question comes to mind:

How in the world do you make your product stand out amidst tens of thousands of other products in a single 42,000 square-foot megastore?

Open the food marketer’s little black book and one big trick w