This is part three of the series, “How I quit eating fast food”. If you enjoy this post, please consider receiving AlmostFit articles in your inbox. Thanks.
In parts one and two of this series, I described how I’ve quit eating fast food using 3 basic steps: Educating myself, Deciding to quit, and Acting on my convictions. In this final part of the series I’m describing the actions I’ve used to successfully break the fast food habit.
20 tactics to kill the fast food habit
1. Start out with a ridiculously simple goal – So simple that you can’t fail. Leo Babauta’s book, Zen To Done, (an excellent book by the way), highlights this concept. If you start out excessively simple, you can build on that success to reach your goals over time. Here’s an example: I first realized that soda, regular or otherwise, is bad for me for one specific reason: in the end, even diet soda simply perpetuated my desire for the stuff. I realized that I could easily give up soda if I wanted to – it never tastes the same at a fast food place anyway, and I always drink too much of it. It was simple and attainable. And the more I did it, the more “power” to change that I felt.
2. Treat the decision to quit fast food as a habit, not a lifelong commitment. The idea is to make it your habit to seek out real food, at the expense of spending time and money on fast food. It doesn’t need to be a lifelong political position. You want healthful choices to become second nature. That way when you do give into that impulse desire, which you likely will at some point in the future, you will not have “failed”. Take it slow, and be proud of your many small accomplishments that will lead to a bigger success of building a healthy habit of eating.
3. Make yourself as publicly accountable as possible. Blog about it. Tell your friends that you are doing it. Use that concept of peer pressure to your advantage by putting pressure on yourself to stick to it. Everyone you know should be shocked if they see you walking out with a weighted paper sack with an ever-expanding grease spot on the bottom where the fries are trying to dig their way to freedom.
4. Don’t buy into the “healthy alternatives” concept that fast food is trying to sell to you. This is basic marketing 101, and is one of the greatest “dupes” since the famous Roman campaign for the healthfulness of lead cups (OK I made that up – but it sounds plausible). The basic idea is to find any way possible to get customers into the store. That is the hardest part. Once customers are in, add-ons are the name of the game. Want that salad? Bundle it with a cheaply sweetened fruit cup and a large diet soda.
“And ya know, since it’s better for you, well, it is going to cost a little more. But that is the price you’ll have to pay for a “healthy” choice. . .”
Sound Fishy? It should. It is malarkey.
Let me put it to you this way: Using basic common sense – If Add-ons and upselling didn’t work, no one would bother to do it.The truth is, IT WORKS. The answer? Don’t enter in the first place.
5. Don’t enter in the first place. This deserves repeating (See the previous tip to understand why). This is hard to do, without question. It may take a while before you can make that a habit, but think of it this way: If you suffered from an addiction to alcohol, does common sense say it’s your best move to buy your groceries at the liquor store? It is common sense, no matter how we try to rationalize it. Believe me – I’ve tried.
6. Reduce your exposure to fast food advertising. This is going to sound crazy, but if you watch less commercial TV, you will be less inclined to eat fast food. Why? Again, common sense. Big Industry pays hundreds of millions of dollars a year trying to find ways of convincing you in a 30-second spot that eating their new sandwich will change your life for good, forever. And their tactics simply work. If you are exposed less, you will be influenced less. Exposed to more – influenced more.
That said, does that mean I have to give up watching Top Chef? I don’t think so. If you want to see who gets voted off the island this week, go for it – but DVR it if you have the option, and then skip the commercials. Of course, if you want to go hardcore, just give up TV altogether. It’s almost guaranteed you will be less influenced if you reduce your exposure.
Want scientific proof? It’s simple: Corporations are all out for one thing: MONEY. If gigantic ad campaigns, which mean repeated exposure, didn’t actually work, do you think they would spend their money on it? Trust THEIR money-making science – they truly do know exactly what they’re doing.
7. Be a cheapskate. Don’t confuse quantity with value, throwing your money away because it is sold to you as a “good deal”. Fast food depends on the idea that you will be foolish enough to believe that a big pile of garbage has more value than a little pile of quality food. Stick with the quality food. Learn to cook. Make enough for leftovers. Lather, rinse, repeat.
One other thing on being cheap as a method of motivation: Remember that when you eat a pile of junk food for $5.00, the one thing you are NOT getting is decent nutrition. Nutritional deficit may be the single greatest cause of all classically Western diseases. So in the end, you’re going to pay for it anyway. And in the mean time, the fast food CEO will be using his $18,000,000 dollar salary to eat excessively well at your expense. Read the rest of this entry »